Building a Brand
Genesis Percussions
Developing a brand concept and building its visual identity.
Background
Genesis is a percussion manufacturer and retailer originally founded by the Do family in 1975. Genesis began as a music store specializing in dragon dance performances. Over the years, Genesis has developed a wide range of percussion instruments designed for musicians who are passionate about visually based performances.
Media
Includes prints, packaging, and social media assets focusing on event marketing.
Typeface
Palette
Sounds of Genesis
Cover and custom Spotify code for a playlist representing the artists of Genesis.