Copywriting & Designing for Advertising
Fancy Feast Medleys
Purina’s Fancy Feast Medleys is a wet cat food line that features globally inspired recipes. Targeting owners who are conscious about their pets’ diets, this multi-channel campaign positions the product line as not just food but an experience for cats.
COPY
Your cat isn’t a picky eater–their food is just boring. Surely you wouldn’t want to eat the same beige slop every day for the rest of your life.
Enrich your cat’s world with Fancy Feast Medleys, one flavour at a time. No planes, no carriers, no visas–just globally inspired recipes made balanced for a cat’s palette and nutritional needs.
Crafted by expert chefs and cat nutritionists, our recipes capture glimpses of the world and package them in a language cats know best–food. With each Medleys recipe made a different destination, your cat can explore the world right from the safety of their home.
Fancy Feast Medleys entrées use human-grade protein, each recipe paired with a flavourful sauce and vegetables for texture. It’s cat food so delicious that it should be considered in the wrong grocery store aisle.
To buy or find more information about Fancy Feast Medleys, visit purina.com/fancy-feast/medleys.
Social Media
CAPTION
Show your cat the world with Medleys. No planes, no carriers, no visas–just globally inspired recipes so delicious they make the meanest cats nice.
Want to give your cat the world? Click the link in our bio to learn more and order Fancy Feast Medleys!
Out of Home
A billboard playing on the classic phrase “a way to a man’s heart is through his stomach” and crazy cat lady trope.
Pitch Deck
Pitch deck presenting a multi-channel advertising campaign for Purina’s Fancy Feast Medleys.