Client
California Department of Forestry and Fire Protection (CAL FIRE)
Role
Secondary Researcher, Creative Strategist, Graphic Designer
Methodology
1
Survey
2
Focus Groups
4
Months
Dec. 2023
Pitch deck summarizing what Zone 0 is, research insights, and #MyZone0 campaign tactics presented to CAL FIRE executives
Zone 0 is the horizontal area within the first 5 ft. around the structure and any outbuildings, attached decks, and stairs.
Home hardening refers to measures taken to reduce a home's vulnerability to wildfires by using fire-resistant materials, clearing vegetation, and preventing embers from entering the home.
Our team worked with CAL FIRE to develop a campaign designed to teach California residents how to harden their homes to comply with the eventual state-mandated Zone 0 policies in the near future.